Welcome to Paragraft's Content Writing & Marketing Blog

Here at Paragraft, words are our bread and butter.  From storytelling that captures the imagination to resources that contribute to business growth, our love affair with content has helped us hone our understanding and application of the written word. A quick glance at ... Read More

You’d be forgiven for thinking content quality was a completely subjective notion.With every writer - and, indeed, every reader - on the face of the earth having their own unique collection of tastes, preferences and ideals, how can any piece of content achieve objective, universal ... Read More

You’ve worked hard on crafting a piece of high-value content - don’t fall at the final hurdle. It’s no exaggeration to say that a headline can make or break your content. As it forms your readers’ first impressions, you need to:Grab their attentionProvide... Read More

Blog posts, onsite copy, metadata. These have been trusted weapons in the content marketer’s arsenal for many years.But recently, the battle for SEO supremacy has changed. Google has grown smarter while users' search habits have evolved.The result? Those ol’ tricks... Read More

The past couple of years have been, um… interesting. Content marketing was already a staple tactic pre-pandemic, with 70% of marketers surveyed in 2020 actively investing in content.Fast-forward a few months and, amid... Read More