Future-Proofing Your Content: A Letter From Our Future Self

Published by Danny Aspinall on
Future-Proofing Your Content: A Letter From Our Future Self
Dear Paragraft,The year is 2032.Bill Gates is yet to unveil his master plan for global mind control, UK businesses are still working their way through post-Brexit paperwork and it’s just a couple more months until lockdown is lifted.Elsewhere, Ap... Read More

Rebel, Rebel: 4 Content Marketing Rules Made to be Broken

Published by Danny Aspinall on
Rebel, Rebel: 4 Content Marketing Rules Made to be Broken
Doo doo doo-doo-doo doo doo doo…Dust off your most unabashedly flamboyant outfit and don the iconic Ziggy Stardust face paint, as, today, we’re embracing our inner Bowie.No, we’re not off searching for Life On Mars or a Starman in the sky. Instead, we’re unlea... Read More

Does Size Matter? How Small Content Teams Can Drive Big Results

Published by Danny Aspinall on
Does Size Matter? How Small Content Teams Can Drive Big Results
Gone are the days of mammoth marketing campaigns backed by mammoth budgets. *checks notes* OK, that’s not strictly true. Let’s try that again…Gone is the need for mammoth marketing campaigns backed by mammoth budgets. That’s better.<... Read More

Got 3 Mins? Here's How To Write for Skim Readers

Published by Danny Aspinall on
Got 3 Mins? Here's How To Write for Skim Readers
There’s no guarantee anyone has actually read your content. The truth hurts, huh?Regardless of how well-written or cleverly crafted your content may be, if nothing’s compelling a reader to engage with your content, there are no assurances that it’ll ever be read.This m... Read More

Content for All: How (And Why) Inclusivity Is Key

Published by Danny Aspinall on
Content for All: How (And Why) Inclusivity Is Key
Inclusive content doesn’t require your brand to enter the realms of social politics.It simply requires you to create content that better resonates with an audience of varying backgrounds and experiences.Why’s this important?Well, aside from the need to el... Read More