Content Tips and Tricks

Harnessing the Power of Words for your Marketing Goals

Little Victories: Perfecting the Bite-Sized Beauty of Short-Form Content

Published by Tori Atkinson on
Little Victories: Perfecting the Bite-Sized Beauty of Short-Form Content
Great content comes in all shapes and sizes. Some craftsmen create masterpieces in the form of 5,000-word epics - other writers produce their minute magnum opus in as few as 200 characters.It’s those bite-sized creations we’ve got our eye on today. The appetiser of the content marke... Read More

Why Readers Are Better Writers

Published by Tori Atkinson on
Why Readers Are Better Writers
It was once said that “reading is essential for those who seek to rise above the ordinary” [1] and for the writer who’s serious about their craft, this couldn’t be more apt. Avid readers - particularly readers of prose and poetry - are able to become better writers as a result of immersi... Read More

5 Content Marketing Faux Pas Guaranteed to Lose Readers’ Trust

Published by Tori Atkinson on
5 Content Marketing Faux Pas Guaranteed to Lose Readers’ Trust
Content has reigned supreme in the world of digital marketing for many moons - and if you’re looking to gain readers’ trust and position your brand as an expert, authoritative and trustworthy source online, your content needs to be pitch-perfect to satisfy your readers.To help you a... Read More

Content Consistency: Why a Structured Strategy Yields Superior Results

Published by Tori Atkinson on
Content Consistency: Why a Structured Strategy Yields Superior Results
Unless you’ve been living under a rock for the past few years, you may have already come to realise that content now plays a more important role than ever when it comes to effectively marketing your business online and generating those all-important inbound leads.However, it isn’t j... Read More

Under the Microscope: Must-Have Skills for Content Writers

Published by Tori Atkinson on
Under the Microscope: Must-Have Skills for Content Writers
Good content is readable. Great content is read. In a world where Google Docs is predicting the rest of your sentence before you’ve even thought of it, every man and his dog is calling themselves a content writer. And while, yes, technically anyone can put pen to paper or ... Read More