Welcome to Paragraft's Content Writing & Marketing Blog

If you haven’t already heard the marketing adage ‘content is king’, let us tell you now: content really is king. Over the past couple of decades, content has become one of the cornerstones of the digital marketing world, and for good reason.On the one hand, a robust content marketin... Read More

Like all self-confessed literary nerds, at Paragraft, we love Dead Poets Society.It’s no secret that Mr Keating dishes out his fair share of life lessons to the students of Welton Academy, but did you know there are a few lessons us content marketers can learn from him, too?<... Read More

When it comes to content marketing, there are always going to be some niches and sectors that offer far more potential for exciting topic ideas than others. But that doesn’t mean the ones that don’t instantly pique your interest or cover drier subjects are boring - far from it.Today... Read More

Greetings, content fans. Your education in content marketing best practices continues today with a (reasonably) quick and not-so-dirty introduction to the delights of keyword search volumes.We’re going to take you on a whirlwind tour of what these need-to-know numbers mean, why acqu... Read More

Life working for an agency is hectic - we get it.Inevitably, there comes a point when both time and resources are stacked against you - we hear you.Sometimes, outsourcing your workload can be the most viable option - we understand. Here at Paragraft, we l... Read More