The Paragraft Blog: Content Tips, Tricks & Inspiration

Deadlines are the bane of a content writer’s existence. OK, that might be a slight exaggeration, but we can all agree they can be pretty damn inconvenient - especially when the clock’s ticking but the motivation’s lacking.In these dreaded instances, it can be temptin... Read More

If you’re a regular reader of the Paragraft blog (and with such an awesome selection of content tips, tricks and inspiration, why wouldn’t you be?), you’ll know the important roles subject matter expertise and creative writing skills play in the crea... Read More

Edits and proofreads are important. Like, really important.  But did you know that they’re not the same thing? No? You’ve got some work to do, young content Jedi.Whether you’re editing or proofreading someone else’s work, or you’re applying a rigorous self-edit and proof to y... Read More

Neil Young once sang that it's better to burn out than to fade away. But when it comes to content marketing, the two go hand in hand - creative burnout means the effectiveness of your content will begin to fade (although admittedly, this wouldn’t work quite as well as a song lyr... Read More

You know your business needs a blog. You might even know why your business needs a blog. But knowing how to come up with creative and engaging business blog ideas is a whole other story. Whether you’re a major player in your space looking to spruce up your content approach, or a c... Read More