Welcome to Paragraft's Content Writing & Marketing Blog

50 years ago this month - in a simpler time before trap beats and Ed Sheeran singing yet another love song - John Lennon released ‘Imagine’.2 million sales later, the iconic song remains an undisputed peace anthem - ... Read More

Customer journeys are the bread to content marketing’s butter.The main goal of content marketing is to attract, engage and convert a customer by providing high-value solutions to customers at every stage of their buying journey. That’s why, ... Read More

Content marketing is the buzzword for today - people are constantly looking for content that is interesting, informative, and engaging. This content is created in the form of blogs, articles, and videos. To ensure that the content is engaging, creative, and catchy: many companies are turning ... Read More

Like all self-confessed literary nerds, at Paragraft, we love Dead Poets Society.It’s no secret that Mr Keating dishes out his fair share of life lessons to the students of Welton Academy, but did you know there are a few lessons us content marketers can learn from him, too?<... Read More

Content marketing is an ever-changing world.But in the face of constantly evolving strategies and best practices, one thing remains constant: readers’ behaviour.This is what makes psychological triggers so damn valuable. They allow you to tap into the consistent, prima... Read More