The Secrets of Viral Content: What Makes An Idea Spread?

Published by Danny Aspinall on
The Secrets of Viral Content: What Makes An Idea Spread?
The end of this month marks JK Rowling’s birthday, author of the beloved Harry Potter series. As of the end of 2020, the magical adventures of Potter, Weasley and Granger had sold at least 500 million copies (to put that into perspective, that’s a mammoth 150 million more copies than the next-hig... Read More

Writing Style Guides: What, Why, How?

Published by Danny Aspinall on
Writing Style Guides: What, Why, How?
Here at Paragraft, we’re all about encouraging businesses just like yours to create high-value brand content for their customers. But with a whopping 60% of marketers creating at least on... Read More

Awareness Day Content: If You Do It, Do It Right

Published by Danny Aspinall on
Awareness Day Content: If You Do It, Do It Right
In the age of social media, everyone can have their say on everything. And, unfortunately, they generally do.This is nothing new. People have always had an inherent desire to throw their hat into the ring and have their say - only now, we’ve given them the platform to share it with ... Read More

Content With a Conscience: Why Ethics Matter In Your Content Creation

Published by Danny Aspinall on
Content With a Conscience: Why Ethics Matter In Your Content Creation
This week, the news broke of the death of William Shakespeare (no, not that one) - the first man to receive a Covid-19 vaccine.At 81 years old, his unfortunate death was the result of a stroke. So, how was this reported by some media outlets? Let’s take a look what everyone’s favour... Read More
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