Picture-Perfect Content: How Visuals Enhance The Written Word

Published by Danny Aspinall on
Picture-Perfect Content: How Visuals Enhance The Written Word
Here at Paragraft, words are our bread and butter.  From storytelling that captures the imagination to resources that contribute to business growth, our love affair with content has helped us hone our understanding and application of the written word. A quick glance at ... Read More

Simply The Best: Is Your Content Better Than All The Rest?

Published by Tori Atkinson on
Simply The Best: Is Your Content Better Than All The Rest?
You’d be forgiven for thinking content quality was a completely subjective notion.With every writer - and, indeed, every reader - on the face of the earth having their own unique collection of tastes, preferences and ideals, how can any piece of content achieve objective, universal ... Read More

Use These Headline Formats To Drive More Engagement Today

Published by Danny Aspinall on
Use These Headline Formats To Drive More Engagement Today
You’ve worked hard on crafting a piece of high-value content - don’t fall at the final hurdle. It’s no exaggeration to say that a headline can make or break your content. As it forms your readers’ first impressions, you need to:Grab their attentionProvide... Read More

For Your Eyes Only: The Content Marketer’s Secret Weapon

Published by Danny Aspinall on
For Your Eyes Only: The Content Marketer’s Secret Weapon
Blog posts, onsite copy, metadata. These have been trusted weapons in the content marketer’s arsenal for many years.But recently, the battle for SEO supremacy has changed. Google has grown smarter while users' search habits have evolved.The result? Those ol’ tricks... Read More

6 Reasons To Invest in Content in 2021

Published by Danny Aspinall on
6 Reasons To Invest in Content in 2021
The past couple of years have been, um… interesting. Content marketing was already a staple tactic pre-pandemic, with 70% of marketers surveyed in 2020 actively investing in content.Fast-forward a few months and, amid... Read More