Why Narrative Is More Important Than Ever in 2020 (And Beyond)

Published by Danny Aspinall on
Why Narrative Is More Important Than Ever in 2020 (And Beyond)
Storytelling has been the foundation of civilisation since day one. From illustrations to fables, novels to films, every age has bonded, educated and entertained through the power of narrative.And nothing’s changed. On the contrary, during the turbulent times of 2020 (... Read More

Behind the Curtain: A Sneak Peek at Our Creative Process

Published by Danny Aspinall on
Behind the Curtain: A Sneak Peek at Our Creative Process
Hello and welcome to Behind the Curtain, where we’re giving you exclusive behind-the-scenes access to Paragraft HQ by lifting the veil on our creative process.Think of it like MTV’s Behind the Music, but, instead of sex, drugs and rock n’ roll, it’s more research, blog posts and sea... Read More

Improving Engagement: 7 Techniques You Definitely Haven't Thought Of

Published by Tori Atkinson on
Improving Engagement: 7 Techniques You Definitely Haven't Thought Of
If you’re struggling to help your content hit the mark when it comes to user engagement, we’re here to help.As seasoned writers ourselves, we fully appreciate the time and effort that goes into creating high-quality content. We also appreciate that you sometimes need to think outsid... Read More

5 Secret Weapons to Conquer Writer's Block

Published by Tori Atkinson on
5 Secret Weapons to Conquer Writer's Block
Most of us think of writer’s block as something only novelists suffer from in the throes of churning out their next chunky manuscript. But as seasoned writers ourselves, we can’t stress enough how common this creative ailment is. Anyone who writes blog posts, onsite content or press releases (and... Read More

Do These Lyricists Pass Our Brand Voice Test?

Published by Danny Aspinall on
Do These Lyricists Pass Our Brand Voice Test?
In a world of record labels, sell-out tours and celebrity news, the modern musician is much more than an artist - often, they’re a global brand.And with the backing of label-funded multi-million-pound marketing campaigns, these artists are often cleverly branded to portray an on-tre... Read More