Conversational Tone: How To Write Like You Speak

Published by Danny Aspinall on
Conversational Tone: How To Write Like You Speak
We all have an ‘inner reading voice’. This means that, when we read, we subconsciously give sound to the voice, cadence and tone of the written word.Cool, huh? But what’s that got to do with content creation?Well, as content creators, we should be aware of how o... Read More

The Art Of Newsjacking (And What It Means For Your Content)

Published by Jon Leighton on
The Art Of Newsjacking (And What It Means For Your Content)
What content type do you think of when you hear the words ‘content marketing’? Blog posts? Onsite copywriting? Ebooks and brochures? We’d be willing to put money on ‘news’ not being the one to spring to mind. But the fact of the matter is, news-based content is an unde... Read More

Video Script Writing 101

Published by Jon Leighton on
Video Script Writing 101
Recently, despite the hesitations of some of our grumpier team members, we finally ceased resisting the pull of TikTok (see for yourself right here).That’s because the power of video content is becoming increasingly impossible to i... Read More

Heard It All Before: How To Avoid Clichés, Empty Vocab & Unoriginal Copy

Published by Jon Leighton on
Heard It All Before: How To Avoid Clichés, Empty Vocab & Unoriginal Copy
Mark Twain once famously declared “there is no such thing as a new idea”.While we can’t recall many other stories about a runaway child embarking down the Mississippi River, Twain’s point still rings true. A quick Google is enough to prove this - you’ll notice onsite and blog copy d... Read More
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