6 Reasons To Invest in Content in 2021

Published by Danny Aspinall on
6 Reasons To Invest in Content in 2021
The past couple of years have been, um… interesting. Content marketing was already a staple tactic pre-pandemic, with 70% of marketers surveyed in 2020 actively investing in content.Fast-forward a few months and, amid... Read More

Use These Headline Formats To Drive More Engagement Today

Published by Danny Aspinall on
Use These Headline Formats To Drive More Engagement Today
You’ve worked hard on crafting a piece of high-value content - don’t fall at the final hurdle. It’s no exaggeration to say that a headline can make or break your content. As it forms your readers’ first impressions, you need to:Grab their attentionProvide... Read More

3 Content Lessons To Learn From THAT Burger King Tweet

Published by Danny Aspinall on
3 Content Lessons To Learn From THAT Burger King Tweet
What do you think of when you hear the words Burger King? A tasty bite at the train station on a long journey home? An indulgent way to embrace a well-deserved cheat day? Scrumptious salvation for hungover Saturdays?One thing’s for sure - you certainly didn’t answer ‘c... Read More

Once Upon A Time: The Art Of Brand Storytelling

Published by Danny Aspinall on
Once Upon A Time: The Art Of Brand Storytelling
Marketing buzzwords can quickly become tiresome.Over the years, though, in a sea of overused jargon and uninspiring phrases, one ever-popular buzzword still managed to capture our attention: storytelling... Read More

Future-Proofing Your Content: A Letter From Our Future Self

Published by Danny Aspinall on
Future-Proofing Your Content: A Letter From Our Future Self
Dear Paragraft,The year is 2032.Bill Gates is yet to unveil his master plan for global mind control, UK businesses are still working their way through post-Brexit paperwork and it’s just a couple more months until lockdown is lifted.Elsewhere, Ap... Read More