Content Tips and Tricks

Harnessing the Power of Words for your Marketing Goals

From The Marketing Vaults: 3 Big Brand Content Fails

Published by Tori Atkinson on
From The Marketing Vaults: 3 Big Brand Content Fails
A creative digital marketing campaign has the ability to project a brand into the forefront of the public eye - but unfortunately, so can a bad marketing campaign.If you’re a regular Paragraft reader or simply a content marketing enthusiast (although personally we think the two shou... Read More

How To Make Your Informational Content Work (Step-by-Step)

Published by Jon Leighton on
How To Make Your Informational Content Work (Step-by-Step)
‘Twitter’ ‘Cheap MacBook’ ‘When is the next Olympic games?’ These are three very different types of search queries because of one thing: user intent. Understood as the context surrounding why a user is searching for a given query, a solid compre... Read More

5 Sure-Fire Ways to Alienate Your Brand’s Audience

Published by Tori Atkinson on
5 Sure-Fire Ways to Alienate Your Brand’s Audience
Today’s consumers are savvy, knowledgeable and self-aware when it comes to the types of content they want to be reading online. It’s therefore no surprise that low-quality or uninspiring content is going to be an instant turn-off - especially when they can quickly seek out another source with sim... Read More

Establishing & Owning Your Commercial Call-to-Action

Published by Tori Atkinson on
Establishing & Owning Your Commercial Call-to-Action
Is your website seeing a steady stream of traffic that’s failing to convert into sales or leads? If you answered yes, it’s likely your calls-to-action (or lack thereof) could be to blame.As one of the most important aspects (if not the most important aspect) of your optimised onsite... Read More