Content Tips and Tricks

Harnessing the Power of Words for your Marketing Goals

Writing Killer Content: 3 Simple Steps to Generate Leads Every Time

Published by Tori Atkinson on
Writing Killer Content: 3 Simple Steps to Generate Leads Every Time
With over 4.4 million blog posts being published online every single day, demand for high-value content that generates leads has arguably never been higher. After all, with such saturation, how do you ensure your content stands out from the crowd and attracts viable leads as a result? ... Read More

How to Write a Press Release That Will Get Picked Up

Published by Tori Atkinson on
How to Write a Press Release That Will Get Picked Up
Whether you’re hosting an event, opening a new store or launching an exciting new product, you’ll no doubt want to tell the world about it. And while many brands make use of their social media channels to drum up awareness, this does have its limitations if you’re looking to gain some high-profil... Read More

7 Golden Rules for Establishing and Nurturing Your Brand’s Voice

Published by Tori Atkinson on
7 Golden Rules for Establishing and Nurturing Your Brand’s Voice
From your Twitter handle and the colour of your logo to the language used on Instagram and the terminology used in your website copy, every single time you carry out an action on behalf of your business, you’re giving off an impression. Sounds a bit scary when you put it like that, eh?... Read More

Enjoy the 30x ROI from email marketing that you’re entitled to

Published by Tori Atkinson on
Enjoy the 30x ROI from email marketing that you’re entitled to
Hi there, aspiring email marketer,We know why you’re here.You’re here to take your email marketing from blah to BLAMMO.To do that, you’re going to need the playbook for powerful email copywriting that converts - and here’s the good news: you’re already re... Read More

Demystifying Product Descriptions: 5 Laws of Magnetic Copy

Published by Tori Atkinson on
Demystifying Product Descriptions: 5 Laws of Magnetic Copy
One of the commandments of ecommerce is never to let the finer details fall by the wayside. Beautiful brand imagery is essential, a fully functioning customer journey is non-negotiable and a vibrant, varied product range is vital - but a thriving ecommerce business is a rich tapestry, and one ver... Read More