Content Tips and Tricks

A creative digital marketing campaign has the ability to project a brand into the forefront of the public eye - but unfortunately, so can a bad marketing campaign.If you’re a regular Paragraft reader or simply a content marketing enthusiast (although personally we think the two shou... Read More

‘Twitter’ ‘Cheap MacBook’ ‘When is the next Olympic games?’ These are three very different types of search queries because of one thing: user intent. Understood as the context surrounding why a user is searching for a given query, a solid compre... Read More

Today’s consumers are savvy, knowledgeable and self-aware when it comes to the types of content they want to be reading online. It’s therefore no surprise that low-quality or uninspiring content is going to be an instant turn-off - especially when they can quickly seek out another source with sim... Read More

Keyword research forms the foundation of any organic-focused digital marketing strategy. It’s the fundamental building blocks, the bedrock - and without it, your content would have little chance of success. And the best part about it all? It doesn’t have to cost a penny.That’s why, ... Read More

Is your website seeing a steady stream of traffic that’s failing to convert into sales or leads? If you answered yes, it’s likely your calls-to-action (or lack thereof) could be to blame.As one of the most important aspects (if not the most important aspect) of your optimised onsite... Read More