You know your business needs a blog. You might even know why your business needs a blog. But knowing how to come up with creative and engaging business blog ideas is a whole other story.
Whether you’re a major player in your space looking to spruce up your content approach, or a content novice seeking blog post ideas for your small business, Paragraft is here to save the day.
We asked our content experts and creative wizards for 40 business blog ideas proven to help brands unlock the power of content marketing by engaging, entertaining and converting their audience.
So, whether you’re on the hunt for extra inspiration to scale up a blog strategy, a helping hand when planning your content calendar or some ideas to kick-start your brand’s blog content creation, we’ve got you covered.
The ultimate list of 40 business blog ideas
A how-to post
A news report on the latest in your industry (newsjacking)
A user guide for your product/service
A pros and cons list
A case study
An interview with a brand ambassador
An employee profile
A weekly roundup
A data-led/statistics-based piece
An entertaining/humorous post
A customer story
A history of your product/service, brand or industry
A company update
An A-Z post
An FAQs piece
A ‘day in the life’ feature
A prediction piece
An exploration of your product range/services
A checklist or cheat sheet
A controversial piece (disagree with a popular take or general opinion)
A business roadmap
A quote list
An industry myth/misconception piece
A guest/third-party post
A comparison piece
A resource/recommended reading list
A reformatted piece
A customer interview
A user-generated piece
A series/cluster around one topic
How to use these business blog ideas effectively
Coming up with purpose-driven blog post ideas for your brand can be tough without the right know-how. Luckily, here at Paragraft, we don’t mind sharing a secret or two.
Blog posts play an integral role in a successful content marketing strategy, providing you always put your audience first. Picking the right blog post ideas to suit your readers, as well as your brand, is key to maximising the impact of your blog.
Sure, vary up your ideas and talking points - nobody enjoys reading stale and repetitive content. But always ensure your topics are driven by the wants, needs and expectations of your target audience. If you don’t, your blog strategy is likely to lack any real direction.
Remain focused on using your blog as a marketing tool by publishing content that’s related to your business, industry and target audience. This will attract more visits and keep people coming back, driving the business goals you want to achieve.
Creating a powerful business blog post that attracts readers to your website, gains social shares and converts into viable leads isn’t going to happen overnight. With the right approach and a commitment to consistency, though, your business’s blog content can contribute to growing your business organically.
If this sounds like a lot of hard work, why not leave your content ideation and creation to the professionals? To learn more about how our convenient and cost-effective subscription packages can make blog content work for your brand, get in touch today.