Back Of The Net: Sports Writing Techniques For Content That Scores

Published by Danny Aspinall on
Back Of The Net: Sports Writing Techniques For Content That Scores
With the Premier League season drawing to a close, this week, we thought we’d turn our attention to a type of content that’s often overlooked: sports journalism.At face value, sports reporting doesn’t have much depth. It’s a factual, report-driven account of events - a simple par 4 ... Read More

The Beginning of the End: 3 Engaging Ways To Close A Blog Post

Published by Danny Aspinall on
The Beginning of the End: 3 Engaging Ways To Close A Blog Post
“And they all lived happily ever after. The end.” Unless you’re a descendant of the Brothers Grimm, it’s unlikely the above will serve as an ending to your blog post.But throwaway endings continue to be used by writers lacking that final surge of inspiration. ... Read More

Mastering The Art Of The ‘Power Phrase’

Published by Danny Aspinall on
Mastering The Art Of The ‘Power Phrase’
This morning I woke up with Don Henley’s certified banger, The Boys Of Summer, stuck in my head.Aside from the fact that my music taste is firmly pre-millennium - reinforced by my recognising just 30% of the nominees for this week’s Brit Awards - this song is stuck in my head becaus... Read More

The Value Of Content: Understanding & Communicating ROI

Published by Danny Aspinall on
The Value Of Content: Understanding & Communicating ROI
Unless you’ve been living under a rock, it’s hard to escape the popular mantra ‘content is king’ - and yes, we’ve touted it a few times ourselves.But knowing content is important isn’t enough. For many businesses looking to grow their brand, they also need clear visibility of the al... Read More

Picture-Perfect Content: How Visuals Enhance The Written Word

Published by Danny Aspinall on
Picture-Perfect Content: How Visuals Enhance The Written Word
Here at Paragraft, words are our bread and butter.  From storytelling that captures the imagination to resources that contribute to business growth, our love affair with content has helped us hone our understanding and application of the written word. A quick glance at ... Read More
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