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Timely Content: What, How & Why Now?

Published by Tori Atkinson on
Timely Content: What, How & Why Now?
Content marketing best achieves its potential when time is on your side. Whether you’re hijacking a red-hot trend, taking advantage of seasonal demand or posting hot on the heels of a mainstream news story or cultural phenomenon, there are ample ways to make timing a key ingredient in your conten... Read More

Content Upcycling: Showing Tired & Unloved Content Some TLC

Published by Tori Atkinson on
Content Upcycling: Showing Tired & Unloved Content Some TLC
Done right, content marketing is a constant, ongoing process of refinement and measurement. Content shouldn’t simply be published, wheeled out and left to rot - it should be lovingly crafted, monitored and nurtured over time. By showing your content this kind of TLC, you can create an enviable si... Read More

9 Sickening Marketing Copy Clichés That Need to Get In the Sea

Published by Tori Atkinson on
9 Sickening Marketing Copy Clichés That Need to Get In the Sea
Marketing meetings are, far too often, a hotbox of tired, repetitive and often completely meaningless jargon. Not to mince our words.Of course, there are a great many of these meetings where conclusions are actually reached, new ideas are genuinely shared and outcomes are ultimately... Read More

Creating Digestible Content for Hungry, Time-Poor Readers

Published by Tori Atkinson on
Creating Digestible Content for Hungry, Time-Poor Readers
Whether you’re writing a concise piece of sales-focused onsite content for a product category page or an in-depth informational post for your company blog, it goes without saying that you’ll want to see your online content being read and shared by your audience.However, you could be... Read More

Defining the Business Blog: What, How & Why Bother?

Published by Tori Atkinson on
Defining the Business Blog: What, How & Why Bother?
Whether you’re just starting a new business venture or you’re an already established brand, setting up a designated business blog comes with a raft of plus points. But, before you dive into creating your content, it’s important to understand what a business blog is, why you should have one and ho... Read More