Welcome to Paragraft's Content Writing & Marketing Blog

Storytelling has been the foundation of civilisation since day one. From illustrations to fables, novels to films, every age has bonded, educated and entertained through the power of narrative.And nothing’s changed. On the contrary, during the turbulent times of 2020 (... Read More

Hello and welcome to Behind the Curtain, where we’re giving you exclusive behind-the-scenes access to Paragraft HQ by lifting the veil on our creative process.Think of it like MTV’s Behind the Music, but, instead of sex, drugs and rock n’ roll, it’s more research, blog posts and sea... Read More

If you’re struggling to help your content hit the mark when it comes to user engagement, we’re here to help.As seasoned writers ourselves, we fully appreciate the time and effort that goes into creating high-quality content. We also appreciate that you sometimes need to think outsid... Read More

Most of us think of writer’s block as something only novelists suffer from in the throes of churning out their next chunky manuscript. But as seasoned writers ourselves, we can’t stress enough how common this creative ailment is. Anyone who writes blog posts, onsite content or press releases (and... Read More

In a world of record labels, sell-out tours and celebrity news, the modern musician is much more than an artist - often, they’re a global brand.And with the backing of label-funded multi-million-pound marketing campaigns, these artists are often cleverly branded to portray an on-tre... Read More