Video Script Writing 101

Published by Danny Aspinall on
Video Script Writing 101
Recently, despite the hesitations of some of our grumpier team members, we finally ceased resisting the pull of TikTok (see for yourself right here).That’s because the power of video content is becoming increasingly impossible to i... Read More

The Art Of Newsjacking (And What It Means For Your Content)

Published by Danny Aspinall on
The Art Of Newsjacking (And What It Means For Your Content)
What content type do you think of when you hear the words ‘content marketing’? Blog posts? Onsite copywriting? Ebooks and brochures? We’d be willing to put money on ‘news’ not being the one to spring to mind. But the fact of the matter is, news-based content is an unde... Read More

How To Create Your 2022 Content Calendar

Published by Danny Aspinall on
How To Create Your 2022 Content Calendar
Whether you’re ready for 2022 or not, it’s coming! With just a few weeks to go until we welcome a new year, if you haven’t started your content calendar planning for 2022, you may well be fearing you’ve left it too late.But instead of singing Cher’s “if I could tur... Read More

Conversational Tone: How To Write Like You Speak

Published by Danny Aspinall on
Conversational Tone: How To Write Like You Speak
We all have an ‘inner reading voice’. This means that, when we read, we subconsciously give sound to the voice, cadence and tone of the written word.Cool, huh? But what’s that got to do with content creation?Well, as content creators, we should be aware of how o... Read More
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