The Paragraft Content Writing & Marketing Blog

Recently, despite the hesitations of some of our grumpier team members, we finally ceased resisting the pull of TikTok (see for yourself right here).That’s because the power of video content is becoming increasingly impossible to i... Read More

What content type do you think of when you hear the words ‘content marketing’? Blog posts? Onsite copywriting? Ebooks and brochures? We’d be willing to put money on ‘news’ not being the one to spring to mind. But the fact of the matter is, news-based content is an unde... Read More

Whether you’re ready for 2022 or not, it’s coming! With just a few weeks to go until we welcome a new year, if you haven’t started your content calendar planning for 2022, you may well be fearing you’ve left it too late.But instead of singing Cher’s “if I could tur... Read More

We all have an ‘inner reading voice’. This means that, when we read, we subconsciously give sound to the voice, cadence and tone of the written word.Cool, huh? But what’s that got to do with content creation?Well, as content creators, we should be aware of how o... Read More

On the Paragraft blog, we bang on about the importance of originality week in, week out.So, why should it matter what your competitors are up to? Surely, in the pursuit of creative innovation, you should keep your focus firmly on your brand and your audience, paying little ... Read More