Content Audit

Looking to refresh your content but unsure where to start? Or perhaps you think your content is the bee’s knees and you’re keen to put it to the test?

What is it?

Our content audit involves the analysis and assessment of your existing site content. The audit looks at your content’s technical quality, value, purpose and more to identify strengths and weaknesses in your content and wider content strategy.

How does it work?

Our content audits follow a refined four-step process.

Step 1 - Establish site goals and objectives

We’ll take a deep dive into your brand and website to determine your commercial goals. We’ll use these goals to frame our audit and establish how your content is (or isn’t) working to deliver on these objectives.

Step 2 - Review key content

We’ll select a handful of key sample pages across the site, including (where applicable) static pages, core category pages, product or service pages, and blog posts.

We’ll go over these pages with a fine-toothed comb, assessing your content on criteria such as technical quality, readability, engagement factors, usefulness, purpose, tone, optimisation, uniqueness and more.

Step 3 - Cross-reference with data

Where possible, we’ll then cross-reference our findings with available site data to substantiate our findings and justify any proposed actions.

Step 4 - Present our findings

We’ll present our findings to you in a clear and concise way, breaking down the strengths and weaknesses of your current content and providing a range of recommended actions for you to pursue.

Why do you need it?

Content audits bring method to the madness that is content marketing.

We’ll present the findings from our content audit in a digestible, actionable format to help you better understand what’s working and what’s not - and where to go next.

With our expert insight, you’ll discover where your content efforts are best placed, contributing to more informed content creation and strategy in the future.

From adjusting your approach to capitalising on untapped potential, unlock the true power of content for your brand with a Paragraft content audit today.

Content audit

No strings attached

£150/one off
  • Discover what’s working with your content
  • Find the gaps in your content strategy
  • Learn how to strengthen your existing content
  • Uncover the next best steps in your content creation
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