Our content audit involves the analysis and assessment of your existing site content. The audit looks at your content’s technical quality, value, purpose and more to identify strengths and weaknesses in your content and wider content strategy.
Our content audits follow a refined four-step process.
We’ll take a deep dive into your brand and website to determine your commercial goals. We’ll use these goals to frame our audit and establish how your content is (or isn’t) working to deliver on these objectives.
We’ll select a handful of key sample pages across the site, including (where applicable) static pages, core category pages, product or service pages, and blog posts.
We’ll go over these pages with a fine-toothed comb, assessing your content on criteria such as technical quality, readability, engagement factors, usefulness, purpose, tone, optimisation, uniqueness and more.
Where possible, we’ll then cross-reference our findings with available site data to substantiate our findings and justify any proposed actions.
We’ll present our findings to you in a clear and concise way, breaking down the strengths and weaknesses of your current content and providing a range of recommended actions for you to pursue.
Content audits bring method to the madness that is content marketing.
We’ll present the findings from our content audit in a digestible, actionable format to help you better understand what’s working and what’s not - and where to go next.
With our expert insight, you’ll discover where your content efforts are best placed, contributing to more informed content creation and strategy in the future.
From adjusting your approach to capitalising on untapped potential, unlock the true power of content for your brand with a Paragraft content audit today.